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How to create a promotional code

Promotional codes are a quick resource to run a campaign (e.g. Black Friday) or offer discounts and special prices to specific groups (e.g. Repeat Customers), allowing you to easily measure the impact on your sales afterwards.

The code can apply to all public rates on the website (that apply to the customer's query) or be associated with a confidential rate, offer, or room.

DON'T FORGET

It is not possible to apply two promotional codes simultaneously (e.g. resident discount and Black Friday at the same time). Keep this in mind in your planning.

General discount codes
 
These will apply to all your public rates. To activate them you just need to specify a discount and its name (we also recommend indicating an internal name to help you identify it).
 

You can restrict some application conditions:

  • Expiration date (ideal for a specific campaign, such as Black Friday) will indicate the date when it will no longer be active (by default it does not expire). 

  • Usage limit (e.g. for loyalty codes) or limit it by stay dates, arrival, departure, or booking dates (like offers and extras), allowing you to limit their use on peak dates or high season (for resident discounts, for example). You can also limit their use to not combine the discount with a Club offer (it would not apply to Club's linear discounts, only to offers and rates). You can also auto-generate a massive number of codes for sending through your CRM. 

  • Minimum stay, in case the code has a configured minimum stay and at the same time, is associated with a confidential offer, also with a minimum stay, or there is a general minimum stay and these are different, it will apply the highest minimum stay.

image-png-Feb-07-2024-05-19-38-8348-PM
 

After entering the code in the engine, the results will show the rates with the applied discount and a label of the code used and its discount.

codigo_promo_publico_en
 

Promo codes associated to rates 

These codes provide more configuration flexibility (as they are configured with the conditions of a fare or offer) but are not applied by default and require a more complex setup. To associate it with a confidential fare, you must mark it as "Confidential" when creating it on the fare configuration screen.

image-png-Feb-07-2024-05-24-39-2090-PM
 
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Then, create a code on the Private Sale screen and associate it with that fare. 
 
private_sale_code_en
 
If you want to apply it to an offer, follow the same procedure. First, create the offer and mark the restriction "only available to customers with a code," then on the code configuration screen, select the applicable offer(s).
 
oferta_confidencial_en 
 
config_codigo_promo_confidencial_en

 

When the user enters the code, they will see the associated confidential fare marked with a flag, and they will also be offered to view the rest of the fares.

codigo_promo_confidencial_en
 

DON'T FORGET

If you want to associate a code with a rate or offer, remember not to configure a discount on the code screen. If you fill it in, the system will understand that you want to offer both.

If you are a chain, we can manage promotional codes across all your establishments or some of them collectively. For more details, please contact [email protected].