At Mirai Go, we activate these ads automatically and at no cost to your establishment, so you just need to ensure offering the best price to boost your sales.
In 2021, Google introduced a new feature called "Free Booking Links" in its hotel ads section. These links will appear below the paid ads and will allow hotels to appear in the ad section without having to pay.
To appear in these free links, hotels must have a verified business profile (formerly Google My Business) and work with an integration partner.
Search filters (stay dates, number of adults and children, cancellation policy) will also apply to the results of these ads.
If you want more information, we recommend reading this article on our blog.