Metasearch engines have a significant impact on a hotel's online sales and, of course, on direct sales, accounting for an average of 13% of these.
These platforms offer different participation models, among which Cost per Acquisition (CPA) stands out. This model allows advertisers to pay only for the results they achieve. In the case of hotel ads on metasearch engines, the CPA model is a popular option due to its effectiveness and profitability.
In this model, the advertiser only pays when a user makes a reservation at their hotel after clicking on the ad on the metasearch engine. This means that the hotel does not have to pay for impressions or clicks that do not result in a reservation, thus reducing the risk and increasing return on investment.
Currently, the main metasearch engines have gone a step further by excluding cancelled bookings from the commission calculation, making their formula even more secure and profitable for hotels. This model is defined as CPS, Commission Per Stay. Below are the conditions offered by different platforms that we can manage for your hotel through Mirai.
NOTE: Conditions subject to change by the metasearch engines and/or Mirai.
Are you interested?
Email us at [email protected] indicating the name of your hotel and the metasearch engines where you want to appear, our Marketing team will take care of the rest.
This service has a setup cost of €99 +VAT, which will be invoiced as a one-time charge to the account you have indicated in the contract.
The commission invoice from the metasearch engines will be issued by Mirai at the end of the month based on the stay date, after the monthly reconciliation of the bookings in the extranet.